Thursday, April 2, 2009

Marin Breastfeeding Coalition lands international stage but at home fails to make a ripple

Breastfeeding organizers across the nation and beyond were jarred and excited by the Marin Breastfeeding Coalition's newest campaign, which involves setting up life-like cardboard cutouts of mothers breastfeeding in crowded public places.
The media descended on the campaign in February and March with equal excitement, and its coverage is leading to the coalition getting more money.
But, at the Marin Farmers Market -- one of the first staging areas -- the public adored the cutouts, as shown in my video at Passersby weren't in the least bit upset by them, nor were their assumptions challenged -- the point of the drill.
Still, because of the praise, the money and the possibility that the idea might travel to a county and state where it could increase awareness about breastfeeding, the campaign's organizers are calling the experiment in advertising a success.

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